Spring Try Guide | SHADOW

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©2023

Spring Try Guide

Client

Shop With Google

Services

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Creative Strategy

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Content Development

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Celebrity & Influencer Relations

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Social Marketing

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UX Design

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

The Brief

For Spring 2024, we were tasked with developing a socially-anchored, 360-integrated campaign to drive awareness around Google’s shopping product – the “shop the world” reach of its powerful search capability and its innovative shopping features, including filters and virtual try-on tools.

How we did it

We focused our creative messaging around the potential Google has to up-level not just the shopping experience, but the possibilities we all see for ourselves:

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With Google’s innovative shopping tools, including beauty AR try-on, 3D product exploration, virtual apparel try-on, and in-home AR, there’s never been a better time to try something new.

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Using Google search insights, we developed the Spring Try Guide, which would serve as an editorial platform and curation leading users to a trusted destination to try the latest in home, apparel, beauty and footwear trends.

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We casted hero talent that represented each product category to support the curation as our “Try Guides” – for example, Martha Stewart served as the audience’s Home Try Guide.

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In addition to the hero TVC campaign content, we developed a custom micro-site build, produced editorial product photography, paid media assets, and a sustained organic social strategy featuring a roster of creators built to drive growth for @ShopWithGoogle’s channel over a 10-week campaign flight.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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