Put Yourself Out There

The Brief

Herschel is a product of its Community of Travellers. Whether traveling across the globe or through their everyday journeys, this community breathes life into the brand and invites others along for the ride simply because they continue to put themselves out there. This docu-style series followed certain members of the brand’s community, including professional ballet dancer Erica Lall, through the struggle, the pursuit, and the fulfillment of living her dream out in the world.

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How we did it

For this episode of the Community of Travellers digital series, entitled “Ballet Should Look Like the World”, we casted professional ballet dancer Erica Lall, and then produced, directed and edited a hero short film, social media cutdowns, and still photography.

The campaign was integrated across Herschel’s e-commerce site, e-mail, Instagram, YouTube and TikTok, and the content was also supported by a PR effort and a paid social campaign as well.

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2021